Privacy Policy
We are committed to protecting your personal data. This policy explains exactly what we collect, why, and how you stay in control — including your rights under GDPR.
Section 1
Overview
The Extreme Wilderness ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect when you visit our website or enquire about our safari services, how we use it, and your rights under applicable data protection laws — including the EU General Data Protection Regulation (GDPR) and the UK GDPR.
Section 2
Who We Are
The Extreme Wilderness is a Tanzania-registered safari operator based in Arusha, Tanzania. We design and operate custom safaris, Kilimanjaro climbs, and wildlife experiences across Tanzania, Kenya, and Rwanda.
Section 3
Data We Collect
Information you provide directly
- Full name, email address, phone number
- Passport details (required for booking only)
- Travel dates, group size, dietary requirements, and relevant medical conditions
- Payment information (processed by our payment provider — we do not store card details)
- Correspondence via email, contact forms, or chat
Information collected automatically
- IP address, browser type, and device information
- Pages visited, time on site, and referring URLs
- Cookie data (see Section 9)
Section 4
How We Use Your Data
We use your personal information to:
- Respond to safari enquiries and prepare personalised itineraries
- Process bookings and issue travel documents
- Communicate pre-trip details, updates, and post-trip follow-ups
- Send promotional emails and newsletters (only where you have opted in)
- Comply with legal obligations (e.g. Tanzania Tourism Authority reporting)
- Improve our website and services through anonymised analytics
Section 6
International Transfers
As a Tanzania-based company serving global clients, your data may be transferred to and processed in countries outside the European Economic Area (EEA). Where this occurs, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
Section 7
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law.
Booking records
7 years
For accounting and tax compliance
Marketing data
Until you unsubscribe
Opt out any time, instantly honoured
Section 8
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Access
Request a copy of the data we hold about you
Rectification
Ask us to correct inaccurate or incomplete data
Erasure
Request deletion of your data ("right to be forgotten")
Restriction
Ask us to limit how we process your data
Portability
Receive your data in a machine-readable format
Objection
Object to processing based on legitimate interests
Withdraw consent
For marketing, at any time with immediate effect
Section 10
Children's Privacy
Our website is not directed at children under 16. We do not knowingly collect personal data from children without verified parental consent. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
Section 11
Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.
Section 12
Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
Section 13
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us — we aim to respond within 2 working days.